The Changing Nature of Digital Marketing Connecting to Audiences in a 360VR + AR world
- 22 September 2022
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Since the release of the mobile game Pokémon GO, augmented reality (AR) has become a household name. The technology isn’t really something new, and it has been around for years, but it was this mobile game that really brought it into the mainstream. Combine that with 360VR technology, and you got yourself an entirely new way of experiencing things.
Now, AR and VR technology can be used to promote your business in a number of ways. Let’s explore some of the many ways to utilise these innovations to promote your business and how you can take advantage of it.
How can Augmented Reality be used in business marketing?
Digital marketing is evolving. We are seeing a shift from traditional 2D marketing to 3D and even 4D marketing experiences. This is made possible by technological advances, particularly in virtual reality (VR) and augmented reality (AR).
With VR, businesses can transport their audiences to another world and give them an immersive experience that is unlike anything they have ever seen before. AR, on the other hand, allows businesses to overlay digital content in the real world, providing a more interactive and engaging experience.
Some of the world’s biggest brands are already using VR and AR in their marketing campaigns. For example, fast food giant McDonald’s used VR to give people a virtual tour of its VR hall showcasing the Chinese Zodiac. It’s part of McDonald’s efforts to celebrate Asian-American culture while also promoting the restaurant.
Another good example is the eCommerce site Etsy, utilising a similar approach by creating the Etsy Virtual House. This allows users to walk through a 360VR experience where they can try and experience curated Etsy items. Everything in the house can be bought just like on the official website but with a touch of virtual reality.
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How 360VR + AR can help you connect with your audience
Digital marketing is about connecting with your audience in the most effective way possible. In a world where technology is constantly evolving, it’s important to stay ahead of the curve and use the latest tools to reach your target market.
One of the newest and most effective ways to connect with your audience is through 360VR + AR. This technology allows you to create an immersive experience that will capture your audience’s attention and keep them engaged. 360VR + AR can be used in a variety of ways to reach your target market. Here are a few examples:
1. The try before you buy approach
With 360VR + AR, you can give your audience the chance to try your product before they buy it. This is an immersive way to connect with your audience and give them a taste of what your product has to offer. You can use this technology to create a virtual showroom or demonstration of your product. This will allow your audience to see your product in action and get a feel for how it works.
2. Augmented Reality tours and assistance
If you offer tours or assistance at your business, you can use 360VR + AR to enhance the experience. This technology can be used to provide a virtual tour of your business or product. You can also use it to provide step-by-step assistance to your audience. This will allow them to get the most out of their experience and learn more about your product.
3. Event coverage and promotion
Whenever you’re hosting an event, you can use 360VR + AR to provide coverage and promotion. This technology can be used to live stream your event or create a virtual experience for your audience. You can also use it to create a virtual tour of your event space. This will allow your audience to see your event in action and get a feel for the atmosphere.
The final word
It’s clear that VR and AR are here to stay, and they are only going to become more prevalent in marketing as time goes on. So if you’re not already using VR and AR in your marketing campaigns, now is the time to start exploring these new technologies and seeing how they can benefit your business.