Hijack Marketing: How Brands Partnering with Bands Produce Results
- 22 September 2022
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Hijack marketing is when a company or individual takes advantage of a trending social media topic to promote their product or brand. This can be done by creating content related to the trending topic or simply tagging their product in a relevant post. Brands will attempt to inject themselves into current events to seem relevant and boost their publicity. This can be done in various ways but often happens on social media.
Hijack marketing is about commandeering a current event, conversation, or trend and using it to promote your brand. It’s a high-risk, high-reward strategy that, when done well, can help your brand stand out and get noticed. But be careful—one false move, and you could end with a PR disaster.
Here are some tips on how to do hijack marketing right:
1. Make Sure You Understand Something Before Talking About It
Before responding to an event or issue, ensure you have researched and understood the situation’s nuances. This means that you shouldn’t discuss sensitive topics unless you are sure that you understand them well. This can avoid difficult situations for you and the person or brand you are talking to.
Some people believe it is best to avoid discussing delicate subjects like race, religion, politics, and death. These topics can be sensitive, and some people feel it is inappropriate to discuss them casually.
2. Double-Check Your Response Before Hitting Send
When writing a social media post, think about how it could be interpreted. If there is any chance that it could be interpreted in a way that could damage your brand, then don’t post it. But no brand is perfect, and sometimes even the best-laid marketing plans can go awry.
This is why it’s important to have a contingency plan in place in case your hijack marketing attempt doesn’t go as planned. This may include a prepared statement to address any negative reactions. Hiring a public relations team to help manage the situation may also be beneficial.
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3. Know Your Timing
Timeliness is important because it shows how responsive you are to the event. If you are quick to respond, it shows that you are on top of things and prepared. Some agencies or clients expect a quick turnaround time for content, but it’s not always possible to produce high-quality content quickly.
However, hijack marketing is a time-sensitive way of marketing where you need to respond quickly to trends. If you don’t have a plan to keep up with and respond to these events, you’ll lag behind.
4. Incorporate Unusual Tactics
Hijack marketing is all about being creative and thinking outside the box. By using unexpected tactics, you can create a campaign that will stand out from the rest. So, if you’re looking to create something unique, consider using musicians and bands to help get your message across.
Musicians and bands can be a great way to convey your message uniquely and unexpectedly. By partnering with them, you can create a marketing campaign that will stand out from the rest.
The Final Word
Partnering with musicians might just be the effective hijack marketing strategy you’ve been waiting for. By engaging a band’s existing fan base, brands can reach a new audience and generate awareness and interest in their products or services.
While hijack marketing can be an effective marketing tool, brands must ensure that their partnership is a good fit for the band and their fans. Additionally, brands should be prepared to invest time and resources into promoting the partnership.